Parts & AccessoriesShocks

What do you get when you mix hill country charm, hundreds of Jeeps, and a crowd that lives and breathes off-road? You get Jeep Branson—a must-stop event tucked in the heart of Missouri where the Jeep lifestyle rolls deep, and Rough Country rolled up to meet it head-on. This isn’t just a Jeep meet-up. It’s where passion and product collide. From dealer chats and consumer feedback to a booth buzzing with gear talk, Jeep Branson proved once again why it’s a smart touchpoint for staying rooted in the off-road world. Let’s break down what went down in Branson and why it matters for Jeep owners, off-road shops, and anyone chasing the lifted lifestyle....

This year’s Tailgate N’ Tallboys in Bloomington, Illinois wasn’t just loud in volume—it was loud in impact. With around 80,000 attendees and a killer lineup featuring Cody Johnson, Hardy, Koe Wetzel, and Bailey Zimmerman, this wasn't your average truck meet. It was a full-blown collision of horsepower and headliners—and Rough Country showed up ready to make some noise of our own....

If you’re in West Tennessee or within 150 miles of Dyersburg, we’ve got a unique opportunity for you to level up your ride—free of charge. Rough Country is offering select vehicle owners the chance to install one of our premium products at no cost.  Elevate your truck, Jeep, or SUV with enhanced style and performance, with parts and labor covered by us....