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Made with American Values
At Rough Country, we’re committed to providing quality products that will take your ride from standard to standout.
Rooted in Tennessee
Rough Country is a leading manufacturer and distributor of off-road accessories and suspension systems. Built on a foundation of American values and rooted in Tennessee, we use our expertise of trucks, Jeeps, and UTVs to help people drive their passions further— to conquer every road and trail, whether smooth or rugged, across the globe.
Off-road History
Our story began in 1975 when we started as a shock manufacturer. Over the years, we have become one of the most trusted names in the off-road industry. We offer a wide range of products, including lift kits, shocks, bumpers, winches, Tonneau covers, lights, and more. But it doesn't end there; we also cater to the growing community of Overlanding enthusiasts, offering products engineered to help make the most of your outdoor adventures.
Expertise on Tap
We are committed to providing our customers with the best products and services. We use high-quality materials and construction methods, and we offer a variety of warranties to protect our customers' investments. We also have a team of experts dedicated to helping our customers find the right products for their needs. Call, chat, or email anytime you need us.
The #LiftedLifestyle
We are proud to be a part of the off-road community and are determined to helping our customers enjoy the great outdoors. Whether you are a weekend warrior or a full-time adventurer, Rough Country has the products you need to live the lifted lifestyle.
Lifting The Community
Rough Country made its way to the Southeast Adventure Vehicle Expo (SAVE) for the first time, and it was well worth the trip. Held at the Florida International Rally & Motorsport Park in Starke, FL, this event brought together overlanding enthusiasts, off-road adventurers, and industry pros for a weekend full of gear, rigs, and trail talk...
At Rough Country, we love catching up with the folks who help bring our products to off-roaders across the country. Recently, we had the pleasure of hosting Alex Arrowood, store manager at MaxxDrive in Shelby, North Carolina. MaxxDrive has been in the game for 10 years, helping customers build out their dream rigs. They’ve been rolling with Rough Country products since day one, and after visiting our HQ, Alex left even more fired up about our partnership. ...
A Build That Gives Back Rough Country has teamed up with Operation Tackle Box, a non-profit founded by Jacob Watkins, a combat veteran dedicated to helping fellow vets. The mission? To impact and support combat veterans through fishing, camping, and overlanding experiences—giving them the space to reconnect, heal, and rediscover that brotherhood. And this build isn’t just for show—it’s part of an incredible UTV giveaway. The grand prize? A 2023 Polaris Ranger XP 1000, generously donated by Cali Farms and the Desante family to help raise funds for this meaningful cause. Let’s break down what makes this UTV an absolute beast (and why it’s a meaningful build)....
