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The Rough Draft: In the Spotlight Archive

In the Spotlight

From tailgate tables to coolers, Rough Country has the tailgating gear to keep drinks cold, food ready, and the party going all day.

There’s nothing like a good tailgate to bring people together—grills sizzling, music playing, coolers packed, and the tailgate itself doubling as a prep station or snack bar. Whether you’re posted up at a football game, racetrack, or your buddy’s backyard, having the right gear makes all the difference.

Rough Country Tailgating Gear That Turns Your Truck Into Party HQ

Forget quiet rollouts—Austin’s first Lonestar Overland Adventure & Powersports Show brought high traffic and a crowd ready to find inspiration for their vehicle builds. Let’s dive into what made this first-year event a must-watch for anyone living the adventure lifestyle.

This wasn’t just another show. It was the first of its kind for this region in Texas, and it was long overdue. From first-time adventurers to seasoned trail junkies, the crowd was dialed in, and hungry for gear, knowledge, and connection. Rough Country showed up—and so did the LC250, turning heads and creating buzz throughout the attendees.

Lonestar Overland Adventure: Austin’s New Off-Road Hotspot

Rough Country hits Jeep Branson with standout builds, gear highlights, and dealer connections. See what made this off-road event a can't-miss for Jeep fan

What do you get when you mix hill country charm, hundreds of Jeeps, and a crowd that lives and breathes off-road? You get Jeep Branson—a must-stop event tucked in the heart of Missouri where the Jeep lifestyle rolls deep, and Rough Country rolled up to meet it head-on.
This isn’t just a Jeep meet-up. It’s where passion and product collide. From dealer chats and consumer feedback to a booth buzzing with gear talk, Jeep Branson proved once again why it’s a smart touchpoint for staying rooted in the off-road world. Let’s break down what went down in Branson and why it matters for Jeep owners, off-road shops, and anyone chasing the lifted lifestyle.

Built to Show, Ready to Roll: Rough Country at Jeep Branson

What do you get when you mix roaring engines, high-clearance trucks, and a four-day country music festival? One unforgettable weekend at Tailgate N’ Tallboys and Rough Country was right in the thick of it.

This year’s Tailgate N’ Tallboys in Bloomington, Illinois wasn’t just loud in volume—it was loud in impact. With around 80,000 attendees and a killer lineup featuring Cody Johnson, Hardy, Koe Wetzel, and Bailey Zimmerman, this wasn't your average truck meet. It was a full-blown collision of horsepower and headliners—and Rough Country showed up ready to make some noise of our own.

Rough Country Rolls Into Tailgate N’ Tallboys

Rough Country is offering free upgrades—including lift kits, bed covers, and power steps—for select Ford, Toyota, and Ram vehicles. Part and install, included. 

If you’re in West Tennessee or within 150 miles of Dyersburg, we’ve got a unique opportunity for you to level up your ride—free of charge. Rough Country is offering select vehicle owners the chance to install one of our premium products at no cost. &nbsp;Elevate your truck, Jeep, or SUV with enhanced style and performance, with parts and labor covered by us.

Upgrade Your Ride—On Us!

Keep your cool on scorching trail days. Discover the best ways to stay hydrated, protect your vehicle, and enjoy hot-weather overlanding.

The sun's beating down, your tires are clawing through dirt, and that cab starts feeling like an oven on wheels. Whether you're out for a full-blown overlanding weekend or just hitting a trail after work, one thing’s for sure—staying cool isn’t just about comfort, it’s about safety.

Keeping a Cool Head on Hot Trails: Survival Tips for Off-Roading in the Heat

Rough Country hit the sand at Jeepin’ the Coast 2025 with our Gladiator build, dealer meetups, and gear that got people talking. From soft top tips to TJ upgrades, here’s what Jeepers asked—and what’s coming next.

There’s something about the coast that makes everything feel a little more relaxed—especially when it’s lined with thousands of Jeeps. This year’s Jeepin’ the Coast in Gulfport was the kind of gathering that reminds you why you got into off-roading in the first place. No pressure, no posturing—just people who enjoy their rigs and a weekend spent doing what they love.

Sand, Sun, and Suspensions: Rough Country Hits the Beach

Rough Country made its Overland Expo debut in Flagstaff, Arizona—connecting with the off-road community, showcasing top gear, and hitting the trails in Sedona. Here’s what went down.

Overland Expo West isn’t just another event on the calendar—it’s one of the biggest gatherings of off-roaders, gearheads, and outdoor explorers in the country. This year, Rough Country set up shop in Flagstaff, Arizona for the first time, and the response spoke volumes. Between product conversations, trail stories, and a steady flow of sticker sheets and patches, it was clear we were in the right place. The weekend was packed with smart builds, strong connections, and honest feedback—exactly what we came for.

Rough Country Heads West 

Get your vehicle ready for summer with this off-road prep guide. Includes a maintenance checklist, must-have gear, and safety tips for summer trails and road trips.

Summer’s rolling in—and that means weekend trips, muddy tires, and long days under the sun. Whether you're heading out for a day on the trails, a weekend at the lake, or just chasing that “any excuse to drive” feeling, your rig needs to be just as ready as you are.
We put together a quick guide to help you get ahead of the heat. A little prep now saves a lot of trouble later.

Summer Vehicle Prep: Simple Tips to Get Your Rig Trail-Ready

See how Rough Country partners with local high schools to develop skilled welders, support workforce growth, and create manufacturing careers close to home.

What started in the classroom turned into real opportunity as Rough Country signed seniors John Johnson and Sarah Rector as incoming welders. Two futures set in motion with a hometown company building suspension and accessories trusted by drivers everywhere.

Building Careers at Home: Rough Country’s Signing Day in Dyer County

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