GMC Wheels

Rough Country made its way to the Southeast Adventure Vehicle Expo (SAVE) for the first time, and it was well worth the trip. Held at the Florida International Rally & Motorsport Park in Starke, FL, this event brought together overlanding enthusiasts, off-road adventurers, and industry pros for a weekend full of gear, rigs, and trail talk...

At Rough Country, we love catching up with the folks who help bring our products to off-roaders across the country. Recently, we had the pleasure of hosting Alex Arrowood, store manager at MaxxDrive in Shelby, North Carolina. MaxxDrive has been in the game for 10 years, helping customers build out their dream rigs. They’ve been rolling with Rough Country products since day one, and after visiting our HQ, Alex left even more fired up about our partnership. ...

A Build That Gives Back Rough Country has teamed up with Operation Tackle Box, a non-profit founded by Jacob Watkins, a combat veteran dedicated to helping fellow vets. The mission? To impact and support combat veterans through fishing, camping, and overlanding experiences—giving them the space to reconnect, heal, and rediscover that brotherhood. And this build isn’t just for show—it’s part of an incredible UTV giveaway. The grand prize? A 2023 Polaris Ranger XP 1000, generously donated by Cali Farms and the Desante family to help raise funds for this meaningful cause. Let’s break down what makes this UTV an absolute beast (and why it’s a meaningful build)....